Positioning·Design·Build·Launch
You need five things, and none of them is a hero video. Here is the list, in the order a stranger reads it.
You have already said it well once, out loud, to someone who did not get it. The job is finding that sentence, not inventing a new one.
An investor gives your site about ninety seconds. Almost nothing you are currently worrying about survives that.
Most early startups ship four content changes a month. That does not pay for a CMS. Here is what does.
A developer decides in the reference, not in the hero. That changes where the effort should go.
Stealth is not a reason for a blank page. It is a constraint, and constraints are easier to design against than freedom.
Three numbers help decide whether anyone is shown your site at all. You can check all three in about a minute.
Send the deck, the paper, the repo, the demo.
We'll send back a website.